| Presentation Proposal - NACADA Annual Conference |
| Presentation Info and Handouts |
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Code=520
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Conference Year:
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2025
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Session #:
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(LEC)
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Title:
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It's Giving Branding: Connecting with Students Through Value-Based Outreach |
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Lead Presenter:
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Kash Chapman |
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Date:
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October 28, 2025 Time: 9:15 am - 10:15 am |
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Room:
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Pompeian Ballroom IV, Promenade Level |
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Abstract:
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When our professional advising team was created, our team of advisors faced the challenge of gaining the trust of students and faculty to streamline academic support processes. Additionally, our advising capacity was limited in providing the level of service that reflected our office's values, and our office had a reputation of being 'the principal's office'. As our team has grown, so has our ability to execute services that aligned with our values, giving us the opportunity to change our campus perception.
This presentation will share our office's value-based branding initiatives and help participants answer, 'What is branding?' for their office. By sharing how our office has implemented values-based practices to build our brand, we hope to inspire fellow advising offices to find the voice to share their identity. |
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Handouts
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Note: Handouts (if offered for this session) are accessible via the conference app. |
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